One campaign. Every Google channel. AI-powered reach across Search, Display, YouTube, Shopping, Gmail and Maps — expertly set up and managed by Mubasher Arif.
Performance Max (PMax) is Google's most powerful campaign type, launched to replace Smart Shopping and Local campaigns. A single PMax campaign delivers your ads across every Google-owned channel simultaneously: Search, Display Network, YouTube, Shopping, Gmail and Google Maps. Google's machine learning algorithm decides in real time where, when and to whom to show your ads — optimising for your conversion goal at the lowest possible cost.
For UAE businesses, PMax opens up reach that would otherwise require five or six separate campaigns. A Dubai restaurant can appear in Google Maps when someone nearby searches "best restaurant near me", in YouTube pre-rolls targeting foodies in Abu Dhabi, and in Display banners across Arabic-language news sites — all from one campaign with one budget.
The catch: PMax's AI only performs as well as the inputs it receives. Poor asset groups, vague audience signals, missing conversion tracking and no product feed for e-commerce businesses will cause the algorithm to waste budget on irrelevant impressions. Mubasher Arif has managed PMax campaigns across retail, hospitality, real estate and professional services in the UAE since the campaign type launched, and knows exactly how to structure asset groups and audience signals to steer Google's AI toward profitable conversions from day one.
Every component of your PMax campaign is built and managed personally by Mubasher. No junior account managers. No automated set-and-forget.
PMax needs the right audience signals to train fast. We build custom segments from your website visitors, customer email lists, YouTube viewers and in-market UAE audiences — so Google's AI starts with a head start, not a blank slate.
We structure your campaign into tightly themed asset groups — each with dedicated headlines, descriptions, images and video assets tailored to a specific product, service or audience segment. Better structure means better relevance across all channels.
PMax optimises toward your primary conversion action. We set up or audit your conversion tracking — calls, form fills, WhatsApp clicks, purchases — and configure the right goal priority so Google's AI chases the actions that actually matter to your business.
For e-commerce clients, we connect your Google Merchant Center product feed to PMax to unlock Shopping inventory. We audit feed quality, fix disapproved products and optimise titles and descriptions for UAE search intent.
Without proper exclusions, PMax can cannibalize your existing Search campaigns or waste budget on competitor brand terms. We implement brand exclusions, negative keyword lists at account level and placement exclusions to protect your spend.
PMax's asset performance labels (Best, Good, Low) guide our creative refresh cycle. We monitor search term categories in Insights, adjust audience signals monthly and provide clear reports showing cost, conversions and ROAS by channel breakdown.
No juniors, no handoffs. Mubasher Arif — the certified specialist — personally builds, monitors and optimises your PMax campaign from setup to scaling.
We earn your business every month. No lock-in contracts, no setup fees buried in the small print. Results keep clients — contracts don't.
One transparent flat fee covers full PMax management. You pay Google directly — we never touch your ad spend or add a percentage markup on top.
Performance Max is Google's all-in-one campaign type that uses AI to serve ads across Search, Display, YouTube, Shopping, Gmail and Google Maps from a single campaign. You provide creative assets — headlines, images, videos, descriptions — and Google's machine learning finds the best combination for your UAE audience. PMax works best when paired with strong conversion tracking and a clear audience signal, which is where expert setup makes the biggest difference.
PMax and Search Ads serve different purposes and work best together. Search Ads give you full keyword-level control and are ideal for high-intent queries. PMax hands more control to Google's AI to find converting audiences across all channels — best once you have existing conversion data. For most UAE businesses, we recommend running both: Search Ads for proven high-intent keywords and PMax to discover new audiences and placements you would not reach manually. We will advise you on the right mix based on your goals and budget.
Your ad spend goes directly to Google — we never touch it. PMax campaigns in the UAE typically need a minimum of AED 5,000–8,000/month in ad spend so Google's algorithm has enough conversion data to optimise properly. Our management fee is a flat AED 1,000/month regardless of your budget size, covering full campaign setup, audience signal configuration, asset guidance and monthly reporting.
Yes — PMax works for both service businesses and e-commerce. For service businesses (clinics, law firms, real estate agencies, cleaning companies, etc.), PMax is set up without a Shopping feed and optimises for lead generation goals: calls, form fills and WhatsApp clicks. The key is accurate conversion tracking and well-structured audience signals, which we build from your website visitors, CRM lists and in-market UAE audiences.
Get a free review of your current PMax setup — or a campaign plan if you are starting fresh. Mubasher will personally audit your account within 24 hours.
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